New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
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