Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does we’ll ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

Leaves were ruffled when the car giant dropped a 30-second sneak peek on X flaunting models donned in funky gear with not a ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial Times ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...