Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
Jaguar boss responds to ‘blaze of intolerance’ ignited by rebranding campaign
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...
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Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
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Jaguar boss says criticism of rebrand is ‘vile hatred and intolerance’
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
‘NEW Jaguar’ unveiled with roaring petrol motor & huge price after firm blasted for ‘going woke’ with EV revolution
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
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Jaguar MD Rawdon Glover defends new ad against 'vile hatred' online: 'We shouldn’t turn up like...'
Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial ...
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Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...