As such, Kraft Heinz has tried to engage with mac-and-cheese consumers to develop new products. In November 2023, the company offered people who submitted flavor ideas a chance to win $10,000. And then in August this year, they introduced two new varieties: jalapeno and ranch.

Kraft Mac and Cheese is a staple meal for many of us. So when we heard Kraft Mac and Cheese was releasing an Everything Bagel flavor, we had to try it.

For Kraft Mac & Cheese’s newest release, the 87-year-old brand is taking a page from hip streetwear companies.

"Our goal is to introduce new products that deliver on what our fans are craving," said Sara Roashan, Associate Director of Innovation for KRAFT Mac & Cheese, in a statement. "Las