Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. LeBron James almost wore adidas. James was still in high school and being pitched by sneaker ...

LeBron James turned a lot of heads on Wednesday after the Los Angeles Lakers superstar debuted the newest colorway for his ...

Christmas Day is always a big celebration in the NBA and it always manages to bring an exciting slate of action featuring the ...

The "South Beach" colorway has appeared on five of James' signature sneakers and several versions of his budget-friendly shoes ... LeBron James debuts a new “South Beach” Nike LeBron 22 ...

On Friday night, James led the Lakers to victory over the Raptors (what's new ... Raptors' fanbase with his Nike sneakers. LeBron really wrote "LEBRONTO" on his shoes in Toronto.

Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...

Nike has formally announced ... Each attendee will also get a pair of shoes and a copy of the game. A new collaborator is coming to the LeBron James’s soon-to-be-launched 22nd second sneaker ...