The GEICO caveman is back. GEICO's iconic character is back on screens for his 20-year anniversary, and what better time to make a return than during the NFL playoffs. A new GEICO ad shows a self ...

“So easy even a caveman can do it.” Remember the GEICO Caveman? This commercial is a classic example of effective insurance advertising. The GEICO Gecko is one of the longest-running and ...

The moment in 1999 that sowed the creative seed for the start of Geico's long-running series of widely-celebrated animal-based commercials sounds more like a scene from the TV series "Mad Men" than a ...

What is the GEICO Caveman's League? For years, the Fantasy Focus podcast team of Matthew Berry, Nate Ravitz and Jay "Pod Vader" Soderberg have invited listeners to compete against Pod Vader in the ...

Now new charges of unsavory love of animals have been leveled at a Geico commercial featuring repeat character Maxwell the Pig. Maxwell's a CGI swine who's been placed in various situations for ...

Anyone else feel a little bemused at the news of ABC ordering a pilot of a TV sitcom based on Geico's cavemen characters ... and held hostage by its scheduled programming and commercial interruptions.

When Geico gave the go-ahead on a new ad for motorcycle insurance set to the iconic Midnight Rider by the Allman Brothers, we're guessing the company didn't realize band members Duane Allman and ...