(Reuters) -E-commerce giant Amazon has developed new generative artificial intelligence (AI) that can process images and videos in addition to text, making it less reliant on AI startup Anthropic, The Information reported on Wednesday.

In the case of Amazon and Anthropic, the companies maintain that teams are writing ‘low-level kernels,’ so that parts of the system can interface directly with the Trainium processor as hardware, in the words of spokespersons, the ‘Trainium silicon.’

AI-generated voices are synthetic voices that use AI to mimic human speech, generated by deep learning algorithms and neural networks. AI voices work by analyzing large amounts of real human speech (voice recordings) to learn patterns in intonation, pace, and accents. The AI then uses this information to convert text into speech.

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The generative AI landscape is crowded, with global tech giants vying for dominance. OpenAI, which secured $6.6 billion in funding in October, now boasts a valuation of $157 billion. Meanwhile, Elon Musk 's xAI is seeking investments that could push its valuation to $40 billion.

Amazon Web Services Inc. is betting big on artificial intelligence as it scrambles to gain mindshare from perceived leaders such as Microsoft Corp., OpenAI and Google LLC, and AWS Vice President of AI and Data Swami Sivasubramanian is the key executive driving those effort.

The technology has spawned a surge in hacking attempts, says cyber chief CJ Moses, while Amazon is also using it to powerfully amp up its threat-analysis capability.

The cloud computing giant won’t dislodge the incumbent anytime soon but is hoping to reduce its reliance on the chipmaker.

Anthropic announced it received an additional $4 billion investment from Amazon as they deepened their partnership with AWS becoming its primary cloud and training partner.

The company said it will showcase a number of key collaborations at AWS re:Invent next week, including the launch of its most powerful Granite models on the Amazon Bedrock and Amazon SageMaker JumpStart services.

E-commerce giant Amazon has developed new generative artificial intelligence (AI) that can process images and videos in addition to text, making it less reliant on AI startup Anthropic, The Information reported on Wednesday.