One of the commercials titled "Born to be Kris" features Santa leaving his festive home in the North Pole and driving a red Ford Bronco with the license plate “SLEIGH.” The ad plays the song Born To Be Wild as he arrives at a Target store.

Target has given Santa a playful seasonal makeover in a series of new and entertaining holiday ads, melting hearts everywhere. The retail chain chose dashing male model Brent Bailey to portray Santa Claus. Eschewing the traditional Santa suit, this muscular version dons a fitted red sweater.

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of charm and whimsy to the busiest shopping season of the year.

One of Target's commercials sees the silver fox showing off his muscles and doing bicep curls with a Christmas tree, leaving viewers to joke, "No wonder that kid caught mommy kissing Santa"

Target's holiday commercials featuring a "hot" Santa Claus, played by model Brent Bailey, have sparked social media buzz across the U.S. Released as part of their seasonal campaign, the three ads present a younger,

Daddy Claus” is coming to town. Target has given Santa a sexy seasonal makeover in a series of playful new holiday commercials, making viewers melt. The retailer has cast hunky male model Brent Bailey in the role of St.