Shares of Roku and Trade Desk were rising Monday after an analyst suggested the two companies should merge. In a note Monday, Guggenheim analyst Michael Morris keyed in on Trade Desk’s announcement of a new operating system for connected TVs,

Guggenheim suggested that a hypothetical merger between The Trade Desk (NASDAQ:TTD) and Roku (NASDAQ:ROKU) could work to each other's strengths and ambitions TTD and ROKU were up more than 5% in early open market trading on Monday.

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Trade Desk shares are moving higher Monday amidst speculations regarding a potential merger with Roku sparked by a report from Guggenheim analysts. Here's what you need to know.

The Trade Desk’s growth in multiple sectors is impressive, but its valuation is a concern. Find out why TTD stock may not be a bargain at current levels.

Morgan Housel, author of The Psychology of Money, said it this way: "Stories are, by far, the most powerful force in the economy. They are the fuel that can let the tangible parts of the economy work, or the brake that holds our capabilities back."