Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Campaign Brief1h
Jaguar’s bold rebrand: A hit or a miss? Industry leaders offer their take on Jaguar’s relaunch
Last week, luxury car brand Jaguar unveiled its latest campaign, marking a bold new chapter in its journey to redefine its ...
Opinion: You don’t actually care about the Jaguar rebrand
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...
Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
GREG GUTFELD: Jaguar rebrand has everyone talking when they aren't actually puking
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar reveals glossy rebrand that features no cars and confuses the internet
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
Southern Daily Echo4d
Jaguar rebrand described as a ‘disaster’
That’s why it’s a bit risky.” Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on its rebrand. A spokesman for Jaguar Land ...
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...