Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
GREG GUTFELD: Jaguar rebrand has everyone talking when they aren't actually puking
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Autoblog1d
JaGUar's bold and controversial rebrand divides fans and critics
Jaguar’s bold rebrand introduces a new logo and marketing strategy ... and some of the world's fastest ever production ...
Jaguar reveals glossy rebrand that features no cars and confuses the internet
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
Southern Daily Echo4d
Jaguar rebrand described as a ‘disaster’
That’s why it’s a bit risky.” Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on its rebrand. A spokesman for Jaguar Land ...
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...