T hey’ve brought the BOOM! to the Costco food court, 30 Rock, and now the wrestling ring. In late October, Father-son duo A.J. and Big Justice, alongside their pal and fellow Ti

Big Boom AJ suffered an injury at AEW Full Gear. AJ faced QT Marshall on the Zero Hour pre-show, and he emerged victorious. The Rizzler and Big Justice of The Costco Guys got involved in the match as well.

When Tony Khan announced that the Costco Guys would go from being ringside guys at AEW All Out to featured performers on Full Gear Zero Hour, it divided the internet. On one hand, the opportunity was set up perfectly;

The Costco Guys TikTok stars appeared at the Prudential for AEW Full Gear. Before they went viral, they lived in Colts Neck.

The key to their appeal, intentional or not, lies in how amateurish and cheesy they are. Gen Z/Gen Alpha ironically love them but also earnestly appreciate their authenticity. My son describes this generation’s sense of humor as “suspended between irony and earnestness,” or “irony in quantum superposition,” which he calls “Schrödinger’s Irony.”

Ahead of the AEW Full Gear 2024 pay-per-view, during Zero Hour, "Big Boom AJ" of the Costco Guys took on QT Marshall in a match that in some ways overshadowed the rest of the event, with the general reception to the final product being positive. However, could there be a future for AJ to compete on a more regular schedule in the promotion?