On the surface, it’s a funny curiosity of a story. But Justin Sun’s involvement takes this into something far more insidious.

Justin Sun — the crypto entrepreneur and Chinese billionaire who purchased the viral banana-taped-to-a-wall painting for more than $6 million — shared a video on social media of himself eating the art piece.

A Chinese-born cryptocurrency entrepreneur has followed through on his promise to eat the banana from a $6.2m (£4.9m) artwork he bought last week. Justin Sun outbid six others to claim Maurizio Cattelan's infamous 2019 work Comedian - a banana duct-taped to a wall - at Sotheby's auction house in New York.

Last week, Chinese billionaire and cryptocurrency entrepreneur Justin Sun bought “Comedian,” a Maurizio Cattelan work of a duct-taped banana, for an eye-watering six million. On Friday, he ate it.

The crypto entrepreneur who bought a banana duct-taped to a wall for $6.2 million ate the artwork. Justin Sun chowed down on the banana proclaiming, "It’s much better than other bananas. It’s really quite good.