Apple is teaming with Broadcom to develop its own artificial intelligence chips in a move that could make it less reliant on chip giant Nvidia, according to reports. The iPhone maker also rolled out ChatGPT integration with Siri.

The reported move would align the iPhone maker with other big technology companies that have developed their own chips to power compute-heavy AI services and reduce reliance on Nvidia's pricey and short-in-supply processors.

Apple Inc. is developing a server chip designed especially for artificial intelligence and is working with Broadcom Inc. on the chip’s networking technology, the Information reported, citing a person with direct knowledge of the project.