Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Let's take a look at five key trends shaping this next wave: ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. The post DemandScience and ...

SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- RollWorks, a division of NextRoll, Inc., has been recognized as a Visionary in the latest 2024 Gartner ® Magic Quadrant™ for Account-Based Marketing ...

ZoomInfo Marketing, ZoomInfo's ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert ...

A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decisions-makers at your target accounts, you're able ...